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Salesforce Media Cloud Consultant Exam Sample Questions (Q42-Q47):

NEW QUESTION # 42
A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

A. Sizmek
B. Campaign Manager 360
C. Google Ad Manager
D. Openx

Answer: C

Explanation:
Google Ad Manager (GAM) is the only ad server with out-of-the-box integration supported in Media Cloud ASM. This enables inventory checks, campaign booking, and reporting directly through Media Cloud interfaces. Other servers require custom integrations.
References:
Media Cloud Supported Ad Servers
Google Ad Manager Integration Guidehttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_gam_integration.htm&type=5

NEW QUESTION # 43
Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

A. postCartsItems
B. priceCart
C. putCartsItems
D. createCart

Answer: B

Explanation:
In the context of Industries CPQ (Configure, Price, Quote), the API method that needs to be called from the integration procedure to return pricing information from the out-of-the-box pricing plan ispriceCart. This method is responsible for calculating the prices of items in a cart based on the defined pricing rules and structures within the CPQ system. By invoking this method, the integration procedure can retrieve accurate and up-to-date pricing information for the items selected by the customer.
References:
Salesforce Industries CPQ documentation:https://help.salesforce.com/
Salesforce CPQ API resources:https://developer.salesforce.com/

NEW QUESTION # 44
A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?

A. omniscript definitions, CPQ API's, apex classes, lightning web components
B. flexipage, custom labels, data model, media service
C. flexipage, custom labels, velocity integration settings, custom layouts
D. omniscript definition, cpq api's, flexipages, custom labels

Answer: A

Explanation:
In the upgrade from Advertising Sales Management Winter '22 to Spring '22, certain core components were moved to the media service on the core platform to facilitate easier upgrades. The set of components delivered as part of the managed package includes:
OmniScript Definitions: These define the scripts for guided selling processes and customer interactions within the Advertising Sales Management application.
CPQ APIs: Application Programming Interfaces for the Configure, Price, Quote functionality, enabling complex pricing and quoting processes.
Apex Classes: Custom Apex code that provides extended logic and functionalities specific to the advertising sales management process.
Lightning Web Components: Modern, lightweight UI components that enhance the user interface and user experience within the Advertising Sales Management application.
These components form the backbone of the managed package, ensuring that the core functionalities required for advertising sales management are maintained and upgraded effectively.
References:
Salesforce CPQ API documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/ Salesforce Lightning Web Components Guide: https://developer.salesforce.com/docs/component-library
/documentation/en/lwc
Salesforce OmniStudio documentation: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta
/omnistudio/

NEW QUESTION # 45
Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

A. create a custom solution using apex code
B. use the out of the box ad server integration
C. create a custom integration procedure to integrate with the ad server
D. use the out of the box marketing cloud intelligence connector

Answer: A,C

Explanation:
For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:
Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.
Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.
These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.
References:
Salesforce Developer Guide on Integration and APIs:
https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/
Salesforce Apex Developer Guide:
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/

NEW QUESTION # 46
Which two actions take place, when an insertion order is created and submitted in media cloud advertising sales management (ASM)?

A. order is submitted to industries order management
B. a flow is initiated for asset creation and billing
C. the orchestration plan is created and can be viewed
D. order is submitted to B2B commerce Order Management

Answer: A,B

Explanation:
When an insertion order is created and submitted in the Media Cloud Advertising Sales Management (ASM), several key actions take place:
A flow is initiated for asset creation and billing: This step involves initiating processes for creating the necessary ad assets and setting up billing arrangements for the advertiser. It ensures that all creative materials are prepared and billing is set up in accordance with the terms of the insertion order.
Order is submitted to industries order management: This involves integrating the order into Salesforce's broader industries order management system. This step is crucial for ensuring the order is processed and managed efficiently within the larger ecosystem of Salesforce's industry-specific solutions.
These actions are essential for transitioning from the sales phase to the execution phase of ad campaigns within the Salesforce Media Cloud environment.
References:
Salesforce Advertising Sales Management documentation:https://help.salesforce.com/ Salesforce Industries Order Management resources: https://www.salesforce.com/products/industries/order- management/

NEW QUESTION # 47
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